Geoffrey Maunier

My professional background

 

Head of Brand and Lead

Manutan International

February 2023– Today (Full Time)

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Group Content Marketing and Lead Acquisition Manager

Manutan International

Septembre 2020 – February 2023 (Full Time)

Central Level :

Drive the launching of an international content platform

Develop Media strategy

Develop the content strategy, the (social) media strategy and the inbound marketing strategy for influencers and decision makers, leveraging customer insights.

Align the content strategy and the (social) media strategy with the marketing strategy and Group Campaign planning

Coordinate creation and publication of engaging content (Blogs, articles. white papers, video, webinars, posts, infographic, etc.).

Optimize content according to SEO

Use content management systems to analyze website traffic and users engagement metrics

Ensure compliance with law (ex: copyright and data protection)

Manage Editorial calendars

Stay up-to-date with developments and generate new ideas to draw audience’s attention

Local Level :

Animate content marketing community

Share content strategy with local content managers

Liaise with local content writers to ensure brand consistency

 

Digital Marketing Project Manager

Manutan International

January 2020 – September 2021 (Full Time)

Define the Digital marketing plan, in coordination with communication, marketing and sales teams.
Leading lead acquisition activities (Webinar, white papers, netlinking, etc.)
Co-host the SEA strategy with a dedicated agency
Develop website for Key Accounts solutions (SEO strategy, lead acquisition, etc.)
Identify emerging marketing technologies and drive their implementation (Chatbot, marketing automation, predictive marketing, etc.)
Define and implement an influencer strategy (consultants and purchasing consulting firms)
Define and implement relevant steering tools to streamline and facilitate performance tracking in an ROïste mindset
Carry out a quarterly audit of web platforms to identify technical and SEO improvement and drive compliance
Manage the database
Organize regular competitor benchmarks & best pratices

 

Digital Marketing Manager, communication & business development

Auction house – SCP DE Commissaire-Priseur – Paris

2016 May – 2020 January (Full Time)

Digital transition
Social media marketing
Social Media optimization SMO
Community management
Relationship with service providers
Business development
On & off-line communication
Media & press relations
Digital content creator (Photos, Videos, Articles, etc.)
SEA Google Adwords
Display ads, Facebook, Instagram, Waze
Search Engine Optimization SEO
CRM – Customer loyalty
Newsletter
Cost rationalisation & contract negotiation
Public tenders

Juin – Juillet 2015

Auctioneer assistant (Internship)

Auction house – SCP DE Commissaire-Priseur – Toulon

Auctions organization – On & off line Communication

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2008/ 2012

Freelance – Legal missions & communication

CVB International, Lausen, Ch

Scientific translation company.
Website – SEO referencing – Intellectual property management on the Internet – Digital communication

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Bénévolat 2007 – 2016

Exhibitions & Auctions organization, remote auction management (English)

My academic background

Master of Science – Marketing, communication & Sales strategies

2018/2019

Major de promotion

Management
Corporate strategy
International Marketing
Brand strategy
Management control applied to marketing
Consumer knowledge
Psychology and consumer behavior
Marketing Panels and Decisions
Ad-hoc marketing studies and research
Customer relationship management
Customer marketing and loyalty
Innovation, Brand and product management
The Product Manager function
Consumer insight and innovation
Distribution strategies: from point of sale to omnichannel and e-retailing strategies
Communication and Digital Marketing
Marketing and media
Brand communication
Digital strategies and communication
E-Business
Social media marketing
Guerrilla marketing
Within INSEEC, PARIS (75)

Auctioneer exam preparation

2014/2016

Art history (evening classes) – Twelve classes (period:
renaissance to the present day)
Within, LOUVRE SCHOOL, PARIS (75)

Bachelor of Art History

2012/2014

Within PARIS 1 PANTHEON-SORBONNE University

Masters Degree in Business Law

2011/2012

Within PARIS 1 PANTHEON-SORBONNE University

Licentiate Degree in Private Law

2008/2011

Within PARIS 1 PANTHEON-SORBONNE University

Preparatory class for business schools,
economic section

2007/2008

Within INTEGRALE PREPA HEC, PARIS (75)

Baccalaureate – Economic and social science section, English specialty.

2006/2007

Obtained with honors

Within the EXTERNAT SAINT JOSEPH, OLLIOULES (83)

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